Fujifilm sets sights on “selfie generation”

Hoping to encourage teens and early 20-smomethings to take their love of mobile photography a step further and make prints directly from their phones is Fujifilm’s latest strategy to catch the attention of the “Selfie Generation”.
Pratnering with Vodafone, Fujifilm has installed two of the country’s most advanced phone kiosks in the telecommunication company’s Queen Street Concept Store in Auckland.

The print-from-mobile platforms allows customers to print their snaps directly from a mobile phone using the TansPix mobile app, wirelessly sending the image for printing in a range of classic and modern formats at the Fujifilm smart lab.

Peter Bonisch, Fujifilm New Zealand’s marketing manager, says smartphones overtaking cameras as the device most commonly used to take and store images is a game-changing development, seeing printing from mobile as a key proposition in the industry’s future.

“Fujifilm has about 80 per cent of New Zealand’s consumer photographic printing market, which is worth $80 to $100 million annually,” says Bonisch. “By targeting smartphone users we’re opening up an entirely new market. There is an enormous business opportunity in all those phone images – if we increase the numbers printed by as little as five per cent, it translates to $15 million in extra revenue.”

Bonisch describes print-from-mobile as “the complete opposite of Snapchat”, as it sees consumers using available technology to create a lasting, tangible memory.

Those in Auckland can investigate this “game-changing” avenue at the Vodafone Concept Store at 280 Queen Street.